were so large. Just imagine, within just a few seconds he can serve
thousands and even millions of web addresses (URLs) that contain information related to the keyword
(Keywords) that you are looking for. Can you imagine how many millions of people who access Google
every day, and how many millions of keywords that must be served during the 24-hour non-stop. Every
users in general aims to find the information they need as quickly as possible. If
You now have a website, or have recently completed a course website
want the information you provide on the web easy to find people. So you need
know now is how to optimize your website in order to terlisting with
well on search engines.
How it Works Search Engine
Before registering a website to search engines, it helps if you know at a glance
about how it works. Search engine is a database system designed for
to index internet addresses (URL, FTP, etc.). To carry out this task, search
engines have a special program which is usually called a spider, bot, or crawler. At the time of
You register a web address (URL), spiders from search engines will accept and
analyze the URL. With certain algorithms, will decide if a web spider
you submitted acceptable or not feasible. If feasible, spiders will add URL
into their database systems. But if not, you have to be patient and
repeated registration in a particular period. The speed of each search engine crawlers
vary. So if you register the URL now, new possibilities could dilisting
within two weeks to two months. This is because there are thousands of new URLs register
every day. Google.com and AllTheWeb.com are two search engines that have
current capacity of the largest crawler.
Doing Registration (submission)
How to register? Easy, you simply fill out the registration form URL
provided by each search engine. For example for Google, the form for registration
in http://www.google.com/addurl.html. After waiting several weeks and it did
check whether your website is terlisting or not. The trick, go to the site search
engine in question and then type your domain name as a keyword, eg
ilmukomputer.com. If your URL appears on the search result (search result), means that website
You are already registered. What if does not appear? There are two possible causes. First,
because search engine crawlers do not have time to visit and read the contents (content) of
Your web. Second, the crawler has visited but can not read the content because
something, such as your web server down or excess traffic. In the second case,
search engines will usually try to reread the URL for a period of
certain, but the best way is to conduct re-registration if your website is
really ready.
Now we assume registration of your website is successful, what would it be enough?
Of course not, you need to do the next test. Try to type the keyword or
common phrase associated with the content of the website. For example if your website offers
Indonesian special furniture, try a search with the keyword "Indonesian furniture," for example.
If your website appears on the first page or two, that's good. But if the website
You appeared in the pages of the back, do not expect too much traffic. Very
unlikely that visitors will be able to find your URL. Inevitably, your website
had to fight a big fight over the position 20 of the hundreds of millions even a competitor's website.
Search Engine Optimization Techniques
In English is called Search Engine Optimization (SEO), is a must
be taken if your website does not succeed to the position of 20 major keywords
expected. There are two main factors that must be considered in the SEO process, namely:
• Internal factors (related to writing website content and HTML)
• External factors (related to link popularity)
1. Internal factors
In determining the rankings, search engines are really concerned as the website content
one reference to determine the level of relevance. Design web pages that are full
image, just consisted of pictures and flash and also do not include plain text, it is very difficult
readable by search engines. Although Google is starting to apply AI technology
(Artificial intelligence), it still can not read the meaning of an image. Then
than that of pure text content of your website shall be used to easily dilisting.
In compiling the text content, keep the keywords or keywords that you would expect
used in sentences in the text. Let's just say the keyword is
The main topic. And if you have some knowledge of HTML, place the keyword
on
referred to here is the use within reasonable limits with the sentence still record
nice to read.
How to determine the right keywords for your website? How can we
know a lot of keywords that people search for?
If you optimize your website for keywords one could be fatal. Although
your website at top position on the first page, still not useful
because the keywords that you optimize never demand. One way to
overcome this problem by using tools like that provided
WordTracker.com. WordTracker.com have a database of popular keywords
based on data from several major search engines. You just type in the topic of
content on your website, and within moments WordTracker can give
keywords related to that topic. For example, the author
enter the word MP3 and WordTracker can give alternative keywords such as these:
- Mp3
- Free mp3 downloads
- Free mp3
- Free mp3 music downloads
- Mp3 downloads
- Mp3 players
- Mp3 midi
- Free mp3 music
- Free mp3s
- Mp3 player
...
WordTracker service from this is not provided free, but you can
Trial use it.
Another factor you need to consider is not to get broken links or javascript
error on your website. This factor will also be a consideration for search engines
determine the rankings.
2. External factors
As the writer explained previously, the internal factors have more to do with things
contained in a website. The internal factor is very easily manipulated, so that search
engine is not possible to use 100% as reference to yield results
search quality. Manipulation is is spamming, such as writing
content using keywords that are repeated excessively, writing text
same color as the background color so that visitors can not read it.
Such things no other purpose to deceive the crawler.
To overcome this problem, search engines use external factors as the reference
relevance between the content of the website and keywords. Factor in question is link popularity,
ie the number of links from other websites that lead to your website. Let's take the example of
TaufikPratomo.blogspot.com blog. Because of its interesting and useful, so many owners
Another website posted a link leads to TaufikPratomo.blogspot.com, let's say
number of 100 links. Because of this link 100 coming from outside TaufikPratomo.blogspot.com domain, then
This is a calculated value link by search engines. The more links from the outside,
link popularity means that its value increases. By assuming the search engine, the more
many in-links to a website, the better the content they own.
Link popularity is a common benchmark used by search engines. One pioneer is
Google which currently reaches more than 70% of internet users worldwide. By
Google, the technology is called PageRank. You can see the PageRank value of a
website by installing the Google Toolbar available at: http://toolbar.google.com (currently
only for the Internet Explorer browser). PageRank is indicated by a green bar
with values between 0-10. The greater the value of a site's PageRank, the better
position on Google.
However, the calculation of link popularity not only see the quantity per se, but rather the quality of
links are also highly regarded. For example if your website linked to by Yahoo, the link value
his popularity could be greater than 100 linked by a personal website. And once again,
Google considers a link from a website with a PageRank value of 8 is much better than 5
website that only has a PageRank of 1.
The question now is, how to collect links to your website?
Naturally, the link will be obtained if your website has something useful for
visitors. If we want to put a link to another website, of course we want to show
an information to our site visitors. It is impossible to put a link only
idle, or without purpose. For example, if you have an online store with products
digital camera, you should not only displays information about prices and
product capabilities only. Make a special page that contains tips & tricks to caring for
for instance cameras. Of course this kind of information would be very useful for your visitors.
The second way to make exchanges link (link exchange) manually. You can
contact the webmaster of sites that have information relating to the website
You. Offer to barter their cooperation through the link, and explain what benefits they would be. If you are confused to find a partner, you can use Google to track links that lead to a competitor's website. Do I type link: followed by the domain name search. Example link: www.ilmukomputer.com, then Google will display links to other websites that lead to TaufikPratomo.blogspot.com. Still associated with the link, not all kinds of links can increase the link popularity. The link is calculated using standard link tags . For example:
Optimization Search Engine a>
In the example above, the phrase "Search Engine Optimization" is also taken into account, thus
in this case TaufikPratomo.blogspot.com blog has a great chance for the keyword "search
engine "or" Search Engine Optimization ". While the link like the example below will be useless, because it is a redirect: